Bottom Up! is the new Torino Festival of Architecture created by the Society of Architects and the Fondazione per l’Architettura / Torino, scheduled from 1 to 10 May. The goal is to spread knowledge about contemporary architecture and encourage practices of urban transformation from the bottom, with ideas springing forth from the community and materializing through crowdfunding actions.
Bottom Up! is an urban experiment with the direct involvement of communities. Private citizens, schools, artists, collectives, committees, associations, companies and designers can nominate a proposal and participate in the call expiring January 16, 2020.
Starting from February, the authors of the selected projects will be offered a training course focused on urban regeneration, storytelling, crowdfunding and the social media: four key tools to make their concepts materialize.
The selected projects become the backbone of the Bottom Up! Festival which will support them all along the process and communicate their progress step by step. The festival mission is to nurture successful projects, therefore a successful festival will guarantee the projects success.
The crowdfunding campaigns launched on April 1 will continue through the festival from 1 to 10 May 2020. The first seven days focused on the festival themes will feature seven evenings in seven different places in the city to tell the story of the transformations taking place. The last three days are dedicated to the selected projects. Starting from the first of the final three days (May 8th), Bottom Up!! places will be opened to the public and activated by the proposing teams with previews, unveiling, telling and sharing of the meanings of the proposed transformation. The second day (May 9) will be devoted to the stories of people who have developed similar practices. Finally, during the last day, the projects of Bottom Up!! will become the absolute protagonists of a major final public event, which will close the crowdfunding campaigns and reveal which projects have received the greatest interest.